By Richard Matthews in: Green Jobs
In his State of the Union address, President Obama indicated that he will continue to pursue a comprehensive energy and climate bill as well as provide relief for small business.The President showed leadership by not bowing to political expediency and …
By Richard Matthews in: Green Jobs
There has been a great deal of talk about the “New Normal,” in this post we will review some of the meanings associated with the expression.Before we define the New Normal we should understand the period that preceded it. In the pre-recession period, i…
By Richard Matthews in: Green Jobs
Small businesses need help if they are to support proposed cap-and-trade legislation. Although the climate change bill passed in the US House of Representatives on Friday, it was by the thinest of margins (219 versus 212). Predictably Republicans where…
By Richard Matthews in: Green Jobs
Small business has more to fear from unchecked CO2 emissions than it does from cap-and-trade. If proposed climate change legislation can gain the support of lawmakers, cap-and-trade will help businesses make the transition to a low carbon economy.The A…
By Richard Matthews in: Green Jobs
The small business community has been silent on American cap-and-trade debate even though the passage of proposed climate change legislation is crucial to global efforts to reduce CO2. The legislation has supporters, but there are those in Congress who…
By Richard Matthews in: Green Jobs
The debate on climate change is amongst the most important discussions humanity has ever engaged but despite the heroic economic contributions of the small business community, they have yet to weigh-in on this historic debate.In the US cap-and-trade is…
By Richard Matthews in: Green Jobs
Led by Twitter, microblogging is big and growing every day. Twitter allows members to talk about literally anything, provided they communicate in allotments of no more than 140 characters. There are millions of people who currently use Twitter, by some…
By Richard Matthews in: Green Jobs
Incorporating social media into an integrated marketing campaign can drive traffic and shorten the buying cycle. Social media is a powerful new way of reaching and connecting with people online. However, as with any new marketing channel there is a sha…
By Richard Matthews in: Green Jobs
Dell is a leader in social media and a good example of the trend towards increased corporate environmental stewardship. Like many other firms, Dell has been hit hard by the global recession. However, despite a halving of profits, Dell’s commitment to t…
By Richard Matthews in: Green Jobs
The US Congress is discussing the details of a climate bill which includes cap-and-trade. Although some hold that the proposed legislation is crucial to America’s future and the future of the planet, there are others who are resistant to cap-and-trade….